Please be aware that this is not the whole chat. I got in on the end of it.
[2008.04.02 19:07:53] Welcome to the CafePress Chat Room
[2008.04.02 19:07:53] Ne1512BLVD has entered the room "CafePress Chat Room"
[2008.04.02 19:07:53] All users in this room have been allowed to talk
[2008.04.02 19:07:56] BrittaCP: We try to get all questions and comments, however some may be missed since many come in. So if you don’t see your comment right away, that’s why.
[2008.04.02 19:08:00] Syzygy has entered the room "CafePress Chat Room"
[2008.04.02 19:08:08] BrittaCP: We’ll also have a transcript up by early next week.
[2008.04.02 19:08:20] BrittaCP: Alright… moving on, I’ll give you the agenda.
[2008.04.02 19:08:30] BrittaCP: • Shopper factoids
[2008.04.02 19:08:37] BrittaCP: • Mother’s Day themes
[2008.04.02 19:08:42] BrittaCP: • Items to stock
[2008.04.02 19:08:51] BrittaCP: • Other Moms
[2008.04.02 19:08:53] NiftyGaloot: Don't forget about Grandma and Godmom
[2008.04.02 19:08:54] kab has entered the room "CafePress Chat Room"
[2008.04.02 19:09:10] BrittaCP: of course not... we'll get to that a little later
[2008.04.02 19:09:36] BrittaCP: Let’s start with a couple of interesting points about Mother’s Day Shoppers.
[2008.04.02 19:10:00] Message sent to moderator(s)
[2008.04.02 19:10:13] BrittaCP: these are just a few things to think about
[2008.04.02 19:10:22] BrittaCP: • Gifters are usually between the ages 35 – 40.
[2008.04.02 19:11:09] BrittaCP: wait a sec... letme double check that one
[2008.04.02 19:11:44] Sue D has entered the room "CafePress Chat Room"
[2008.04.02 19:11:49] BrittaCP: correction.... 35 - 50
[2008.04.02 19:12:03] BrittaCP: i thought that was a tiny gap
[2008.04.02 19:12:10] BrittaCP: :-c
[2008.04.02 19:12:21] BrittaCP: • 59% are female, 41% are male – it’s a pretty close divide between the sexes. This makes sense, because both genders have moms.
[2008.04.02 19:12:42] BrittaCP: or someone to celebrate as mom
[2008.04.02 19:12:59] BrittaCP: • Shoppers are looking for a unique and creative way to express their relationship with mom, or anyone who is important to them. Shoppers take pride in finding that perfect gift.
[2008.04.02 19:13:15] Ne1512BLVD: Friends and family who just had a baby celebrating their first Mother Day.... that is a great one not to forget... under Other Moms.
[2008.04.02 19:13:16] Sue D has left the room (logged out)
[2008.04.02 19:13:23] BrittaCP: of course not ;)
[2008.04.02 19:13:31] BrittaCP: So what kinds of unique and creative messages/ themes are shoppers looking for during Mother’s Day?
[2008.04.02 19:13:52] BrittaCP: Shoppers are looking for something emotional and genuine.
[2008.04.02 19:14:05] BrittaCP: While humor sells as well, tapping into the sentimental side of your relationship with mom is widely received.
[2008.04.02 19:14:22] BrittaCP: Also, think about the uniqueness of mom.
[2008.04.02 19:14:39] BrittaCP: Aside from her role as a mom, what makes her an individual?
[2008.04.02 19:14:48] BrittaCP: What’s mom into?
[2008.04.02 19:14:54] BrittaCP: What’s her passion?
[2008.04.02 19:15:13] BrittaCP: Has anyone heard the word "otaku?"
[2008.04.02 19:15:31] Message sent to moderator(s)
[2008.04.02 19:15:33] Ne1512BLVD: nope
[2008.04.02 19:15:41] donkeymart has entered the room "CafePress Chat Room"
[2008.04.02 19:16:12] TexasFiddler: obsession
[2008.04.02 19:16:46] BrittaCP: right... it's alao a word we've been tossing around here to describe that kind of passion
[2008.04.02 19:16:52] BrittaCP: for something
[2008.04.02 19:17:03] BrittaCP: My mom loves knitting and sewing, fitness and Egyptian art.
[2008.04.02 19:17:11] BrittaCP: That’s her otaku, and what I would look for.
[2008.04.02 19:17:26] BrittaCP: Last year I gave her a knitting themed tote bag, and slipped in a GC to her favorite yarn store.
[2008.04.02 19:17:54] kab: Karaoke Mama
[2008.04.02 19:17:58] BrittaCP: there you go!
[2008.04.02 19:18:10] TexasFiddler: so, a knitted mummy-wrapping shaped like a jogging suit?
[2008.04.02 19:18:22] Message sent to moderator(s)
[2008.04.02 19:18:38] BrittaCP: lol... something like that... actually i like it... i could take care of mday, xamas, and her birthday with that!
[2008.04.02 19:18:45] yoop: But don't tag a knitting design with "mother's day".
[2008.04.02 19:18:47] BrittaCP: correct
[2008.04.02 19:19:21] Message sent to moderator(s)
[2008.04.02 19:19:31] BrittaCP: but you can add a section to your shop for M-day and place your knitting design in it
[2008.04.02 19:19:35] Kippy has left the room
[2008.04.02 19:19:37] Kippy has entered the room "CafePress Chat Room"
[2008.04.02 19:20:14] Kippy has left the room (logged out)
[2008.04.02 19:20:31] BrittaCP: or... you can turn your knitting design into an M-Day image by making it specific to mothers... like a card... Happy Mother's Day, to a knitty mom
[2008.04.02 19:20:37] Message sent to moderator(s)
[2008.04.02 19:20:38] Kippy has entered the room "CafePress Chat Room"
[2008.04.02 19:20:42] BrittaCP: something like that... only not as cheesy
[2008.04.02 19:20:55] PeggyWvB has entered the room "CafePress Chat Room"
[2008.04.02 19:20:57] Ne1512BLVD: OMG, I see lots of MP spam on this one... people putting Mother's Day on all their hobby stuff... people please don't! lol.
[2008.04.02 19:21:01] BrittaCP: right... so there is a line
[2008.04.02 19:21:15] TexasFiddler: okay, really personalized stuff...we just gotta figure out what those personalized otaku-targets are for our niche markets
[2008.04.02 19:21:26] BrittaCP: well you can also make it work for your shop... if you already have a theme
[2008.04.02 19:21:35] kab: Obama Mama !
[2008.04.02 19:22:00] BrittaCP: perfect for political shopsbut is it a mother's day image? that one to think about before tagging
[2008.04.02 19:22:30] Ne1512BLVD: I would just make links to all your hobbies at the top of the section... to direct them to all things moms are interested in. Not all moms like sewing. Some are into football and boyish things
[2008.04.02 19:22:34] BrittaCP: good point
[2008.04.02 19:22:47] BrittaCP: Now, what kind of items do you want to make sure your M-Day items are on, and upfront?
[2008.04.02 19:22:55] Message sent to moderator(s)
[2008.04.02 19:22:58] Ne1512BLVD: cards foremost
[2008.04.02 19:23:18] TexasFiddler: how are card sales going?
[2008.04.02 19:23:35] BrittaCP: for occasions and such, they are good... because now you can sell single cards
[2008.04.02 19:23:43] BOO'S MOM MOM has entered the room "CafePress Chat Room"
[2008.04.02 19:24:03] BrittaCP: this is perfect for something like mother's day... because not to many people have a need for packs of MDay cards
[2008.04.02 19:24:05] Message sent to moderator(s)
[2008.04.02 19:24:18] Ne1512BLVD: Yeah! I loved that we can do that now... Made no sense before to put a personal message like I love you mom on the packs!
[2008.04.02 19:24:54] BrittaCP: alogn with cards... women’s apparel of course! Make sure that your designs are available on a full assortment of women’s apparel.
[2008.04.02 19:25:22] BrittaCP: This includes Maternity Shirts, dark and light. Mom–to-be deserves to be celebrated.
[2008.04.02 19:26:36] BrittaCP: There are other items such as Tote bags, coffee mugs, tile coasters, pillows, keepsake boxes… these are all very appropriate gifts for mom.
[2008.04.02 19:27:17] BrittaCP: Create a section just for mom gifts, and make sure that your shoppers know they can find perfect gifts and cards for any mom in your shop!
[2008.04.02 19:27:52] TexasFiddler: and are most of the cards being sold with blank insides or some sort of sentiment
[2008.04.02 19:27:56] BrittaCP: that i don't have information on
[2008.04.02 19:28:02] BrittaCP: but it would be interesint to know
[2008.04.02 19:28:09] BrittaCP: *interesting
[2008.04.02 19:29:19] Message sent to moderator(s)
[2008.04.02 19:29:31] Ne1512BLVD: Whenever I buy a card for my mom, it has to have a make me cry message inside... so you could offer both!
[2008.04.02 19:31:21] BrittaCP: one easy thing to do is add words to already blank card... if you have a really nice imagy... make it an MDay card by adding some text about mom
[2008.04.02 19:31:24] kab: many guys are lazy and won't write their own note to mom
[2008.04.02 19:31:58] tshirtfort: How do you get mother's day shoppers to find the non mothers day tagged items in the marketplace? A lot of shoppers don't go into individual stores.
[2008.04.02 19:32:44] BrittaCP: that's where the otaku comes in... shoppers will also be looking for something that is about thier mom... so in the example I gave earlier... i would look for knitting... and knitting image would pop up
[2008.04.02 19:33:55] BrittaCP: Shoppers will also be looking for "Mom" stuff... so if you have an image that is "Mom" specific... that's what you want to tag with with appropriate words
[2008.04.02 19:34:11] TexasFiddler: Is there a way to set up a single product so that it appears in two different sections...so having the ability to place a product in the Mother's Day Section as well as keep it where it was before...or do we need to create two separate pages with the same product displayed on both?
[2008.04.02 19:34:40] Message sent to moderator(s)
[2008.04.02 19:35:15] BrittaCP: hmmm... i don't think so... i think you would have to make a new product that would have a different number... if i'm understanding your question
[2008.04.02 19:35:19] Ne1512BLVD: You can import, but it will create a duplicate
[2008.04.02 19:35:20] peon_pro has left the room (logged out)
[2008.04.02 19:35:27] yoop: You can create a section with a redirect
[2008.04.02 19:35:46] TexasFiddler: Well, we should be looking at the otaku angle all year round, not just holidays
[2008.04.02 19:36:20] BrittaCP: and this is true as well... but for mother's day... make sure you've got those items that are great for mom up front in the shop
[2008.04.02 19:36:48] BOO'S MOM MOM has left the room (logged out)
[2008.04.02 19:37:05] BrittaCP: alright... let's look at other mom's
[2008.04.02 19:37:31] BrittaCP: Mother’s Day goes beyond the lady who gave birth to you. Think about the different roles and types of moms.
[2008.04.02 19:37:52] BrittaCP: Grandma, Aunt, Step-Mom, Mother-in-law, and even sister.
[2008.04.02 19:38:07] TexasFiddler: Adoptive Moms
[2008.04.02 19:38:16] BrittaCP: oooh... that's a good one
[2008.04.02 19:38:45] BrittaCP: There’s also new mom, mom-to-be (remember we mentioned those maternity t’s).
[2008.04.02 19:38:50] TexasFiddler: Having an adopted daughter, that comes to mind immediately
[2008.04.02 19:39:11] Message sent to moderator(s)
[2008.04.02 19:39:21] Ne1512BLVD: I get Mother's Day cards from my FIL and my sister-in-law as well as my mom and own sister. So, remember in-laws like the daughter-in-law that made someone a grandma or grandpa for the first time... Cards that tell the DIL how the FIl or MIL feel about that!
[2008.04.02 19:39:42] NiftyGaloot: Day-care moms, pre-school moms
[2008.04.02 19:39:54] BrittaCP: And don’t leave out Military mom… if you have a military themed shop, proudly promote those army, navy, marine (etc.) mom items.
[2008.04.02 19:40:19] Message sent to moderator(s)
[2008.04.02 19:40:33] NiftyGaloot: Pet moms
[2008.04.02 19:40:39] Ne1512BLVD: a mentor who is like a mom to you...
[2008.04.02 19:40:50] TexasFiddler: Actually, Nifty, that's where you market the packs of Mother's Day Cards. Teachers, day cares, etc so they can have their kids personalize the insides
[2008.04.02 19:41:11] BrittaCP: oooh... brainstorming... i love it
[2008.04.02 19:41:34] Message sent to moderator(s)
[2008.04.02 19:41:41] Ne1512BLVD: Texas, that could be a whole new section within your MD section! lol...
[2008.04.02 19:41:45] BrittaCP: Husbands like to tell their wives they are great mom’s too.
[2008.04.02 19:41:51] TexasFiddler: I do the same thing for Christmas magnets and stuff like that
[2008.04.02 19:42:37] BrittaCP: This year, Mother’s day is May 11, so you have time to get those items up and promoted.
[2008.04.02 19:42:55] BrittaCP: You’ll also be seeing our Mother’s Day portal by next week.
[2008.04.02 19:43:20] BrittaCP: correction... the week after... duch i'm still looking at marhc
[2008.04.02 19:43:21] Winter has entered the room "CafePress Chat Room"
[2008.04.02 19:43:23] BrittaCP: *march
[2008.04.02 19:43:48] Cthulhu For President has left the room (logged out)
[2008.04.02 19:43:49] TexasFiddler: Ne...it's not a separate section...it's already mentioned in the descriptions...."Great for Teachers, Orchestra Directors and Suzuki Violin Studios. Give 'em to your kids." or something like that
[2008.04.02 19:44:27] Message sent to moderator(s)
[2008.04.02 19:44:50] BrittaCP: so that's pretty much it for our plans and focus... it's allbout promoting the uniquness of mom
[2008.04.02 19:45:05] BrittaCP: with unique gifts
[2008.04.02 19:45:17] BrittaCP: celebrating what makes mom a special person
[2008.04.02 19:45:20] Ne1512BLVD: No I mean to make designs specifically for teachers to give to kids to decorate.
[2008.04.02 19:45:35] TexasFiddler: And I keep the mark-ups on those pretty low, trying to make the bigger base price sale and pick up the volume bonus from those sales
[2008.04.02 19:46:12] TexasFiddler: You've given us lists in the past of specific products that have sold well for specific holidays...I think you did that for Valentine's Day. Got anything like that for Mother's Day.
[2008.04.02 19:46:56] BrittaCP: Not this time around... but again, make sure that you have your designs for mom on the women's apparal, and cards
[2008.04.02 19:47:43] BrittaCP: does anyone have unique ideas/ uses for Mom Day products?
[2008.04.02 19:47:50] BrittaCP: that they might want ot share
[2008.04.02 19:47:56] Shopaholic Chick has entered the room "CafePress Chat Room"
[2008.04.02 19:47:59] TexasFiddler: That's who buys em, Ne, and they give them to the kids.
[2008.04.02 19:48:00] TexasFiddler: The kids take them home. It's good pr for the orchestra programs at the schools.
[2008.04.02 19:48:35] BrittaCP: I'm asking... 'cause i need to start looking for something ha!
[2008.04.02 19:48:43] Message sent to moderator(s)
[2008.04.02 19:48:53] Shopaholic Chick has left the room (logged out)
[2008.04.02 19:48:55] Ne1512BLVD: Coffee Mugs that they can fill with mom's fave candy or special coffee or tea
[2008.04.02 19:49:16] BrittaCP: somethign for the java loving mom
[2008.04.02 19:49:22] Dooni Designs has entered the room "CafePress Chat Room"
[2008.04.02 19:49:24] Message sent to moderator(s)
[2008.04.02 19:49:44] Shopaholic Chick has entered the room "CafePress Chat Room"
[2008.04.02 19:50:10] Message sent to moderator(s)
[2008.04.02 19:50:28] Ne1512BLVD: Can the clocks be opened for the customer to place pictures inside ont he design?
[2008.04.02 19:50:40] BrittaCP: they're pretty tough to crack open
[2008.04.02 19:50:50] Message sent to moderator(s)
[2008.04.02 19:50:53] Shopaholic Chick has left the room (logged out)
[2008.04.02 19:52:05] BrittaCP: So... since we didn't really go over the "how-to's" of prepping... I will offer you a link to a previous chat we had
[2008.04.02 19:52:06] BrittaCP: http://www.cafepress.com/cp/community/workshop_vdayprep2
[2008.04.02 19:52:25] tshirtfort: I am still confused on the special temporary section for mothers day. Is redirect something anyone can do? I don't tend to do that much html in my shop. (I am waiting for cuter templates.) I usually use import but I don't want to confuse affiliates.
[2008.04.02 19:52:47] BrittaCP: can anyone clarify?
[2008.04.02 19:52:52] hi has left the room (logged out)
[2008.04.02 19:53:36] Message sent to moderator(s)
[2008.04.02 19:53:43] Ne1512BLVD: tshirtfort... there are plenty of people that offer cuter templates if you check the forums... I don't know about redirects though.
[2008.04.02 19:54:09] BrittaCP: oooh... one thing that i just thought of... speaking of pet moms... is gifts fromt he dog
[2008.04.02 19:54:12] BrittaCP: or cat
[2008.04.02 19:54:52] BrittaCP: May be wort trying out if you have an pet/ animal shop
[2008.04.02 19:54:53] Winter has left the room (logged out)
[2008.04.02 19:55:21] Message sent to moderator(s)
[2008.04.02 19:55:42] Ne1512BLVD: oooh, a card that daddy gives the mommy to be, that is from the expected baby! That would be neat... sorry random thought. :)
[2008.04.02 19:55:46] Message sent to moderator(s)
[2008.04.02 19:55:52] Ne1512BLVD: I know people who have gotten cards from their pets
[2008.04.02 19:56:13] BrittaCP: alright gang... i hear the sounds of carpool buddies... ready to hit rush hourr
[2008.04.02 19:56:36] BrittaCP: i hope some ideas were genereated
[2008.04.02 19:56:41] NiftyGaloot: Thanks Britta! :)
[2008.04.02 19:56:41] tshirtfort has left the room (logged out)
[2008.04.02 19:56:55] Message sent to moderator(s)
[2008.04.02 19:57:02] BrittaCP: really quick... how many people actually fell for the april fools joke?
[2008.04.02 19:57:15] Message sent to moderator(s)
[2008.04.02 19:57:18] Ne1512BLVD: bye. have a safe drive home. It was a great chat! Lots of ideas rolling around in my head.
[2008.04.02 19:57:32] Ne1512BLVD: I did until I saw the picture of the first guy
[2008.04.02 19:57:40] NiftyGaloot: What! You mean it ain't true? ;)
[2008.04.02 19:58:01] yoop: The redirect info is in this thread: http://forums.cafepress.com/eve/a/tpc/f/84310838/m/934106912
[2008.04.02 19:58:10] BrittaCP: thanks for finding that
[2008.04.02 19:58:23] BrittaCP: i shall open the lobby up now
[2008.04.02 19:58:31] TexasFiddler: Didn't get it. Found it through Great Gear. I don't get most e-mails from CP. I was concerned about the one sent out about monkeying around with the kid who wasn't wearing a CP shirt as the big design, though
[2008.04.02 19:58:54] BrittaCP: we have the jole on our blog, which is now up and running
[2008.04.02 19:58:57] BrittaCP: agin
[2008.04.02 19:59:22] BrittaCP: http://cafepress.typepad.com/cafepress/
[2008.04.02 19:59:27] yoop: Thanks!
[2008.04.02 19:59:31] BrittaCP: g'night all
[2008.04.02 19:59:45] TexasFiddler: Thanx ladies! See ya next week!
[2008.04.02 19:59:54] char has left the room (logged out)
[2008.04.02 19:59:59] BrittaCP: lobby is opem
[2008.04.02 20:00:01] BrittaCP: *open
[2008.04.02 20:00:05] The room has been closed by the system
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